TRANSFORM YOUR LIFE
WITH COACH KOONCE
Former NFL athlete and current Collegiate Strength and Conditioning Coach
CHAMPIONSHIP
MENTALITY
Professional Photo Here
For more than 25 years, Richard Koonce has trained and competed at the highest levels of sport and performance. His athletic journey includes winning a state championship in high school—earning Offensive MVP honors in the title game—playing Division I football and becoming a team captain, holding lifting records at East Carolina University, and competing professionally in the NFL with the Pittsburgh Steelers and NFL Europe's Rhein Fire. Beyond football, he has competed in USA Weightlifting at the national level and trained with the same discipline and intensity required to serve his community as a career firefighter.
Richard Koonce brings elite-level experience to every training session. His background as a professional athlete and lifelong competitor gives him a deep understanding of what it takes to change your body, perform under pressure, develop resilient athletes, and build long-term physical readiness.
He currently serves as a collegiate Strength & Conditioning Coach, where he blends real-world athletic experience with evidence-based, cutting-edge training methodologies to develop strength, speed, power, and durability in his athletes. His approach is rooted in the belief that everyone has the strength to make their lives better, but it starts with a C.H.O.I.C.E.
Education
Bachelor's in Logistics, Minor in Business
East Carolina University
- • FRCms certified
- • USAW Level 1
- • Certified strength and conditioning specialist through the NSCA
YOUR PATH TO
GREATNESS
Customized training programs designed to push your limits and achieve results
1-on-1 Elite Training
- Personalized training program
- Real-time performance tracking
- Nutrition guidance included
- Direct coach communication
- Progress analytics dashboard
Small Group Training
- Max 4 people per group
- Customized group programs
- Performance tracking
- Competitive motivation
- Flexible scheduling
Online Coaching
- Custom workout plans
- Weekly check-ins
- Video form analysis
- Nutrition programming
- 24/7 support access
Looking for something custom? We create specialized programs for athletes, sports teams, and corporate wellness.
PERFORMANCE
ASSESSMENT
Advanced measurement technology to track your progress and optimize your training
Advanced Measurement Device
Our state-of-the-art output device provides comprehensive performance metrics including strength, power, speed, agility, and body composition. Perfect for athletes who want data-driven insights into their training progress.
Data Added to Your Profile
Every assessment automatically updates your athlete profile with detailed metrics. Track your improvements over time, identify areas for growth, and see your progress visualized in your client portal dashboard.
Recommended Every 3 Weeks
For optimal tracking and program adjustments, we recommend scheduling assessments every 3 weeks. This frequency allows us to capture meaningful progress while ensuring your training program stays perfectly aligned with your goals.
Performance Assessment
Recommended Every 3 Weeks
Monthly members enjoy 67% savings on assessments
- Comprehensive Metrics: Strength, power, speed, agility, body composition
- Profile Integration: Data automatically added to your athlete profile
- Progress Tracking: Visualize improvements in your client portal
- Program Optimization: Training adjustments based on your results
- Ideal for Athletes: Perfect for competitive athletes and serious trainees
- Member Benefit: Monthly members pay only $50 (save $100 per assessment)
Schedule your first assessment or set up recurring 3-week assessments
TRACK YOUR
PROGRESS
Every client gets access to our advanced performance tracking system. Monitor your progress with real-time data from your workouts, track key metrics, and see your improvements over time.
Performance Metrics
Track strength gains, endurance improvements, and body composition changes
Progress Analytics
Visualize your journey with detailed charts and progress reports
Health Monitoring
Integration with fitness devices to track heart rate, recovery, and more
Session History
Complete training log with notes, achievements, and milestones
Performance Dashboard
Device ConnectedREAL RESULTS
“Coach Koonce transformed not just my body, but my entire approach to fitness. His NFL experience and attention to detail is unmatched.”
“I never thought I could achieve this level of strength. The personalized tracking and accountability kept me motivated every single day.”
“The small group sessions are incredible. Great energy, professional coaching, and amazing results. Best investment I've made in myself.”
READY TO START YOUR
TRANSFORMATION?
Join the athletes, professionals, and everyday champions who trust Coach Koonce to take their fitness to the next level.