The Story

Built In The
Fire.
Forged For The
Stage.

Richard Koonce isn't a motivational speaker who reads about the stuff he talks about. He lived it. State championship MVP. D1 captain. Pittsburgh Steeler. NFL Europe pro. Firefighter. S&C coach. Husband and father of three.

Today he uses every chapter — every win, every cut, every rebuild — to install championship mentality in the people, teams, and organizations he serves.

“Everyone has the strength
to make their life better.
But it always starts
with a C.H.O.I.C.E.

— Coach Richard Koonce

The Journey

Every Chapter
Earned The Mic.

2000

State Champion · Offensive MVP

Southwest Onslow HS wins the North Carolina state championship 14-13 over Newton-Conover. Koonce earns MVP honors in the title game.

2002–2006

Division I at East Carolina University

4-year letterman as a defensive lineman. Team captain. Holds school lifting records. Earns Bachelor's in Logistics with a Business minor.

2007

Signed by Pittsburgh Steelers

Signs with the Pittsburgh Steelers as a linebacker — joining the most storied franchise in NFL history.

2007–2009

NFL Europe · Rhein Fire

Plays professionally in the World League of American Football for the Rhein Fire — competing internationally and earning his pro reps.

2010s

Firefighter · Father · Husband

Begins a career in fire service while building a family with wife Danielle and three children — Richard III, Jimmy, and Sarah.

2021

Collegiate Strength & Conditioning Coach

Takes over collegiate Strength & Conditioning responsibilities — translating elite pro methodology into the daily preparation of D1 athletes.

2024+

Speaker · Coach · Mentor

Launches the Koonce Inner Circle membership and full speaking platform — bringing championship mentality to teams, leaders, and organizations worldwide.

Credentials

The Receipts
Behind The Mic.

B.S. Logistics + Business Minor

East Carolina University

NSCA Certified S&C Specialist

CSCS

USA Weightlifting Level 1

National Level Competitor

FRCms Certified

Functional Range Conditioning

Career Firefighter

Active fire service

D1 Team Captain · ECU

4-year letterman

Off The Field

Family.
Faith.
Fire Service.

Richard lives in Stedman, NC with his wife Danielle and their three children — Richard III, Jimmy, and Sarah.

When he's not on stage or in the weight room, you'll find him on the fire truck, on the sideline of one of his kids' games, or in the kitchen with his wife — running the same playbook of presence, discipline, and showing up that he teaches everyone else.

The story behind the mic is the same story he tells from it.

Connect With Coach

Let's
Build Something.

Whether you're booking a keynote, hiring a coach, or joining the Inner Circle — start with one conversation.