Book The
Voice Your
Room Needs.
NFL-tested. Fire-ground proven. Locker-room built. Coach Richard Koonce delivers keynotes that don't just inspire — they install a championship mentality your team will be running on Monday morning.
Watch The
Crowd Stand.
Q1 & Q2 dates filling fast — limited slots for half-day workshops.
Six Talks.
Endless Standing Ovations.
Each topic is customized to your audience, room, and outcome. Mix and match for half-day workshops or full-day intensives.
The C.H.O.I.C.E. Framework
Coach's six-letter system for breaking out of average and locking into elite-level execution. Commitment, Habits, Ownership, Intensity, Culture, Execution.
Championship Mentality
How to install the mindset of pros, captains, and champions in your team — even when the lights aren't on, the cameras aren't rolling, and nobody's watching.
Performance Under Pressure
Lessons from the NFL, the fire ground, and the weight room on staying calm, clear, and lethal when the moment matters most.
Building Elite Teams
The locker-room culture playbook — trust, accountability, standards, and the hard conversations that turn a roster into a team.
Resilience & Recovery
Why the world's best treat recovery like a competition — and how leaders can apply the same to burnout, longevity, and life off the field.
From Rookie To Pro
A coming-of-age talk for young athletes, early-career professionals, and emerging leaders on what it really takes to make the leap.
Pick The Format.
We'll Build The Talk.
Transparent starting investment for the most common formats. Every booking is custom — multi-event packages, non-profits, and educational rates always available.
Keynote
- Pre-event 30-min strategy call
- Customized message for your audience
- Live Q&A or fireside after talk
- Co-branded recap content
Half-Day Workshop
- Keynote opening
- Frameworks + exercises
- Custom workbook (50+ copies)
- Follow-up coaching call
- 90-day action plan
Virtual Keynote
- Broadcast-quality setup
- Live interactive polling
- Custom slide deck
- Recorded for replay
Conference Circuits
- Up to 12 cities per tour
- Multiple message tracks
- Sponsor activations
- Press + media coordination
A Voice That
Plays Anywhere.
Corporate
Fortune 500s, kickoffs, leadership summits
Athletic Programs
College + pro teams, athletic departments
First Responders & Military
PDs, fire departments, base commands
Education
Universities, K-12, athletic banquets
Faith & Community
Churches, youth groups, non-profits
Conferences & Associations
Industry events, expos, summits
Booked In
Four Steps.
Submit Inquiry
Share your event details, audience, and goals.
Strategy Call
30-minute call with Coach to align on message.
Custom Proposal
Detailed quote, contract, and prep timeline.
Deliver The Day
Coach shows up, brings the fire, leaves a legacy.
The Room
Always Stands Up.
“Coach Koonce closed our leadership summit and our entire executive team is still quoting him three months later. The standing ovation was the longest I've ever seen at a corporate event.”
“We hired Coach for a half-day with our coaching staff and athletes. He didn't just speak — he installed a playbook. Our season completely shifted.”
“I've booked over 200 speakers in my career. Coach Koonce is in my top 5, period. He's a producer's dream — prepared, on time, and absolutely electric on stage.”
“Our department of 400+ firefighters and EMS was locked in. Coach gets us — he's lived our world. That credibility cannot be faked.”
Bring The
Fire To
Your Stage.
Check 2026 availability, request a custom quote, or download the press kit for your selection committee.